Chargd
When business is electric!
Based in Campbelltown, Chargd is a retailer of electronic transport products, including ebikes, eboards, emotorbikes, escooters and more for kids and adults alike, no matter what stage of your journey.
Although the showroom space in the Campbelltown City Council area is relatively new, opening in 2023, Jakeb Barry, Owner, has successfully resold smart electric bikes under the brand name DYU for more than four years. These ebikes offer value for money as a solid choice of entry into the electric space.
Additionally, Chargd offers respected after-sales that are actually based in Australia rather than overseas. Diagnostics, testing, rebuilds and repairs can all be done locally on-premises, offering price savings and much more convenience for his customers.
An auto electrician by trade, previously working in underground mining specialising in autonomous vehicles such as driverless trucks and diggers, Jakeb wanted to bring his skill set and love of technology into an industry-leading space. Understanding that, as a country, we are on the brink of change regarding transport. He really sees the interest and uptake in electric vehicles, particularly with the younger generation. ‘The younger generation is what gets me the most excited. Give it another ten years; this will become the new normal.’
When sparks fly
Primarily fuelled by the love of the technology, without ignoring the positive environmental and sustainability benefits, Jakeb is passionate about educating people in this new space, not just for individuals but at a community and government level.
‘Unfortunately, there is not a significant incentive to switch from combustion to evehicles yet, so progress isn’t as efficient as most of the community and individuals would like to see it. That being said, local councils have been very supportive, particularly Campbelltown City Council. We’re very proactive in working with and informing local and state government whilst forming connections within the industry and across Australia. The Council proactively partners with us to offer demonstrations and community access to our products.
Coming from another council area who was not interested or accepting what I was trying to do and moving into the Campbelltown area was rewarding. Within the first month, we had a call from the Council inviting us to be part of the Electric Vehicle Expo held in November last year at Campbelltown Memorial Oval.
We’ve got to know the Council staff who are fantastic, friendly and supportive. And they are open to hearing my suggestions and desire to try new things or potential collaborations and how they can support local businesses, progress and more.’
Jakeb goes on to say, ‘I feel so confident that they will support me making any moves here; they’re not the type of council who roadblock. A lot of this comes from the top down. Paul di Iulio, CEO Campbelltown City Council, demonstrates great leadership in terms of listening, instilling confidence and connecting people.’
Wired correctly
However, Jakeb purports that his biggest challenge lies in rapidly learning how to run a successful business, particularly the day-to-day matters such as paying taxes, bookkeeping etc. Keeping customers happy, pushing for industry change, and introducing new products to the market have been the smoothest parts for him. ‘Being able to see the technology and what brands are doing is stimulating. Having visited China to keep abreast of the industry has been incredible.’
He attributes overcoming these challenges to securing himself an excellent accountant under the advice of other successful business owners. Plus, he really takes notes of how other people run their businesses, from billionaires to small family business owners.
Furthermore, he dedicates himself to a continuous learning process. ‘Every time I hit a hurdle, I sought out someone who could help me get around it. Finding great help and outsourcing is key.’
The longer-term expansion plan and vision are to have a Chargd store in each state, whether owned or franchised. Using the same business model to reach more people. With the view of finding good people— the right people— to help expand effectively.
Jakeb prioritises being able to move with the industry whilst being proactive and agile, having a handle on trends and taking inspiration from around Australia to bring back to Adelaide.
Business tips
Jakeb’s business tips are:
- Have a business plan.
- Get a great accountant.
- Ensure you have enough money to get through the first three years without drawing back through the business. Some kind of cushioning will ensure peace of mind and better success.
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